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Air So Pure Brings Calm to the Zomerweek Festival
A peaceful and eye-catching moment awaits visitors at the Libelle & Margriet Zomerweek in Vijfhuizen: relaxing in lounge chairs while experiencing the positive effects of Air So Pure houseplants. This year, the Margriet Huis—a staple at the event—will feature a special "Wellbeing" room. Here, visitors can step away from the hustle and bustle and unwind in a natural and calming setting.
The green relaxation space will showcase air-purifying plants from the Air So Pure assortment , including Kentia, Nephrolepis, Calathea, Spathiphyllum, Hedera, Dracaena, and Chlorophytum. Through this activation, Air So Pure demonstrates that these plants not only enhance the ambiance of a space, but also improve air quality, reduce stress, and support overall wellbeing.
Ronald van Schie, on behalf of grower association Air So Pure, says: “We’re always looking for new ways to make our message visible to consumers. Our ultimate goal is to help greenify living, working, and learning environments. The Zomerweek is a great opportunity to let visitors experience firsthand what a green setting can do for you. What’s more, these kinds of green presentations, with or without modifications, can also be applied in retail spaces.”
Zomerweek 2025
De Zomerweek will take place from May 22 to May 28, 2025, in Vijfhuizen. This annual event, hosted by Dutch magazines Libelle and Margriet, has grown into the largest women’s festival in the Netherlands, attracting around 65,000 visitors. Guests can enjoy a packed schedule of performances by well-known artists, creative workshops, food trucks, and plenty of shopping inspiration.
About Air So Pure
Air So Pure is a collection of houseplants with scientifically proven positive and healthy effects. Their presence enhances the indoor climate and contributes to a more pleasant living, working, and learning environment surrounded by living greenery. This helps boost wellbeing, increase productivity, and reduce absenteeism.
