Air So Pure shines at consumer fairs

Green connects: inspiration and social impact at two major consumer fairs

During two leading consumer fairs (Mode Heim Handwerk and Margriet Winterfair) in Essen and Den Bosch, green was put in the spotlight. Thanks to the valuable cooperation between green expert Romeo Sommers, Air So Pure, Anthurium Info , and various partners, approx. 100,000 visitors were inspired by impressive presentations, creative workshops, and atmospheric styling, in which plants and flowers were central.

With interactive selfie corners and workshops in which green decorations were made, visitors discovered how green not only adds atmosphere to the interior but also contributes to well-being and connection. The green theme, combined with practical applications for the holidays, appealed to a wide audience. For example, the workshops were fully booked every day and the selfie corners were used continuously.

Mode Heim Handwerk (MHH Erlebniswelten)

Messe Essen was the setting for the leading consumer fair Mode Heim Handwerkfrom November 7 to 10, 2024, where more than 30,000 visitors were inspired by a green oasis. The eye-catcher this year was the impressive 400m² green square, twice the size of 2023, designed by creative director Romeo Sommers and co-organized by Léandra Sprenkels.

The Winter Fair

From November 22 to 28, the Brabanthallen was the setting for the famous Margriet and Libelle WinterfairThe approximately 72,000 visitors were able to discover unique products, enjoy performances and fashion shows various workshops. At Romeo Sommers' Green Inspiration Square, visitors came to relax in the green oasis for seven days.

Green inspiration with a social mission

Green plants are for everyone and improve your well-being. With that message, Air So Pure and Stichting Promotie Anthurium donated more than 1,000 plants after the fairs to charities in both Germany and the Netherlands:

• In Essen, over 500 plants were donated to Jugendhilfe und Jugendberufshilfe Essen, an organization that supports underprivileged young people on their way to independence.
• In the Netherlands, Quiet Nederland, an organization that supports people in hidden poverty, also received 500 plants. The plants bring a bit of warmth and atmosphere into the homes of people who desperately need it.

Green expert Romeo Sommers, who organized and filled in the green square at both fairs, led the donations. The initiatives show that green not only inspires but can also make an impact on society.

About Air So Pure

Since 2007, Air So Pure has been known as the brand for proven strong air-purifying plants of high quality. The association has 14 proud members and boasts an extensive collection of 20 product groups and over 170 items. With the brand promise of "A world of wellbeing" and a contemporary look, Air So Pure informs consumers about the positive effects of their plants, both physically for the indoor climate and mentally, with the motto being: feel more comfortable with plants around you.