6 November 2023

MoodGarden: The positive effects of flowers and plants

Green oasis

An enchanting green oasis blossomed on the forecourt of the RAI in Amsterdam from November 2 to 4, 2023: the MoodGarden. This initiative of Flower Council of Holland was started to let consumers experience what flowers and plants do to their own 'mood'. An impressive 270 m2 greenhouse filled with flowers and air-purifying plants created a unique experience for visitors.

Flower Paradise in the City

The MoodGarden opened on Nov. 2 and offered visitors a chance to escape the daily hustle and bustle of the city and immerse themselves in a floral paradise. With four different zones designed to evoke various emotions, Flower Council of Holland brought out the power of flowers and plants. An audio guide led visitors through the enchanting spaces, where contrasts between a drab environment and a lush green oasis revealed the impact on their emotions. The MoodGarden also encouraged visitors to experience the positive properties of plants through activities such as Aerial Yoga, writing loving messages and exploring various scents and textures.

The collaboration between MoodGarden and Air So Pure

The MoodGarden not only offered a visual experience, but also conveyed a message of well-being. So Air So Pure, known for its proven strong air-purifying plants and "World of Wellbeing," perfectly matched the MoodGarden experience. Visitors could also take home a piece of green happiness after the wonderful experience in the form of an Air So Pure plant and informative leaflet.


Flower Council of Holland organized the MoodGarden not only as a visual spectacle but also as a conscious step towards sustainability. After the event, all flowers and plants were donated to Helen's Free Food Market in Amsterdam, where they were given a second life in care and community centers.

MoodGarden van Bloemenbureau Holland

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Bird of paradise plant

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