Spathiphyllum - 27cm close

19 September 2022

Air So Pure celebrates its 15th anniversary

Air So Pure - a strong brand for 15 years!

Growers Association Air So Pure is celebrating 15 years and celebrated last Thursday, Sept. 15, with members, employees, former members, and stakeholders.


On September 18, 2007, the growers' association Air So Pure was officially founded. Shortly thereafter, the Air So Pure brand for proven highly air-purifying plants was introduced at the Trade Fair. The growers created a new dimension to their plants with Air So Pure by highlighting the positive effects of the indoor climate. The revolution started in 2007 with the Spathiphyllum, a dynamic flowering houseplant with white flowers that contrast sharply with the dark green leaves.

15 years later, this green revolution is still alive. The growers' association now consists of 13 proud members and together they grow 16 product groups. Air So Pure is committed to continuing this revolution in the years to come. Greener and healthier living, working, and relaxing with Air So Pure plants around you.


Air So Pure celebrated the anniversary on Thursday, September 15 at De Viersprong in 's-Gravenzande.

Chairman Peet Zwinkels (Westlandplant) took the guests on a retrospective on the origin of the beautiful brand and growers association Air So Pure. He thanked the founders, members, and former members for the trust and commitment given. Special thanks to Hans Zuidgeest (Bestplant) for his amazing commitment to the club!

Remco van der Hoeven (Florpartners) guided the growers' association in its organization. He spoke among other things about the success achieved and the desired renewal and strengthening of the position of the club and the brand. Even now in these times. Especially now.

Brand manager Ronald van Schie (Air So Pure) looked to the future together with the guests. For example, he touted the new brand positioning and the major challenges facing the brand and horticultural cluster. "In 15 years, our members will have future-proof businesses, we will carry the most attractive assortment under Air So Pure and we will also have millions of fans in Europe!"

Air So Pure thanks all members, the team, trade partners and end customers with whom we have achieved these successes.


After the official words and toast to the anniversary, it was time for snacks, drinks, and lots of fun. During the walking dinner the guests were treated to the most delicious dishes and a DJ provided the musical entertainment while everyone looked after each other. The necessary "old cows" passed by and new ideas for the future emerged.

View our product range

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Blue fern

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