17 June 2024

FlowerTrials® 2024: focus on green

FlowerTrials® 2024: Innovation and Inspiration in Ornamental Horticulture

From June 11 to 14, 2024, one of the most popular events in the horticultural sector took place: the FlowerTrials®. Air So Pure was proud to once again participate and inspire visitors with our air purifying product range. Where other participants mainly focused on distribution, Air So Pure put the spotlight on the final product.

About the FlowerTrials

From June 11 to 14, 2024, 60 breeders presented their latest innovations and assortments at the FlowerTrials®. This event offered floriculture professionals and plant lovers plenty of inspiration.

Participants from Europe, Israel, Japan and the U.S. gathered at 30 locations in the Netherlands and Germany. Visitors were able to discover the latest trends in bedding and potted plants, with cultivation information and retail inspiration. Growers got the latest growing information from experts, while wholesalers and retailers met breeders and explored leading varieties for the next season.

Inspiration and Innovation at KP Holland

This year, our booth was located at KP Holland, a proud member known for their dedication to growing high-quality Spathiphyllum in pot sizes 7, 9 and 15 cm. Visitors could not only admire our air-purifying plants, but also learn about KP Holland's innovative growing methods.

The Journey from Breeding to Sales

During the FlowerTrials®, growers' association Air So Pure embraces the complete journey from breeding to cultivation to sales. This year we inspired (inter)national customers and showed them how our air-purifying plants contribute to a healthier living environment.

Air So Pure FlowerTrials 2024

Date FlowerTrials® 2025

The FlowerTrials® remain an indispensable event for everyone involved in the world of pot and bedding plants. The date of the next FlowerTrials has also already been announced, they will take place from June 10 to 13, 2025!

Keep following us on LinkedIn and Instagram for the latest updates and events. Check out our store locator for all Air So Pure outlets and enrich your space with Air So Pure air purifying plants!

View our product range

Bird of paradise plant

Peace Lily

Blue fern

Money Tree / Watercacao